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Genius discounts at this property are subject to book dates, stay dates and other available deals.

About this property

L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 600 metres away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city centre. A buffet breakfast is served in the top-floor dining room, which boasts lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 400 metres from S.M. Novella Train Station.

Couples particularly like the location — they rated it 9.8 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

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Property highlights

Perfect for a 3-night stay!

  • Situated in the real heart of Florence, this hotel has an excellent location score of 9.8

  • Want a great night's sleep? This hotel was highly rated for its very comfy beds.

  • Top pick by families with children

Breakfast info

Continental, Italian, Vegetarian, Vegan, Gluten-free, American, Buffet, Breakfast to go


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Availability

Prices converted to USD
We have no availability on our site for this property between Wed 24 Sept 2025 and Sat 27 Sept 2025

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Limited supply in Florence for your dates: 43 four-star hotels like this are already unavailable on our site

Guest reviews

Categories:

Staff
Facilities
Cleanliness
Comfort
Value for money
Location
Free WiFi

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Guests who stayed here loved

  • Rebecca
    United States United States
    Perfect location, beautiful and extreamly comfortable hotel. Interior is unique and very well executed. Superb bathrooms and amenities.
  • Michelle
    Jersey Jersey
    This hotel was excellently located. The breakfast was superb and the hotel staff helpful and polite.
  • Perlman
    United Kingdom United Kingdom
    Attractive welcoming design. Super clean everywhere and taken care of with attention to every detail. Lived my spacious room on the 5th floor. Bathroom was small but cute and smart with everything new and working plus a view over the rooftops.
  • Svetlana
    Russia Russia
    Very good location and nice breakfast. Clean, calm and very welcoming people.
  • Alina
    Romania Romania
    Very nice, elegant and clean rooms, very close to all the main attractions, good breakfast, in a very pleasant space, looking over the Piazza
  • Jonny
    United Kingdom United Kingdom
    The hotel staff were wonderful and the room amazing. They really looked after us. Would definitely stay here again if revisiting Florence.
  • Margot
    South Africa South Africa
    Excellent stay. Very close to the main attractions. Drinks in the bar were a bit on the expensive side, especially when there are bars around the corner at half the price. Staff very friendly and cooperative. Beautiful rooms and breakfast was...
  • Yan
    China China
    Everything is perfect. It’s over my expectations. I really enjoy the moment with my mom. it’s very closed to train station. The stuff is so warm and helpful.
  • I
    Taiwan Taiwan
    The location of the hotel is great! The distance to Duomo and ZAZA restaurant is very close. The hotel rooms are great. The only pity is that the WiFi network in our room is a little weak. The hospitality of the staff is satisfactory! It feels...
  • Leandro
    Brazil Brazil
    Location is wonderful, and the hotel is top class for the price. The clock theme is elegant, not overdone. It felt just like home away from home.

Hotel surroundings

House rules

Hotel L'Orologio Firenze - WTB Hotels takes special requests - add in the next step!
Check-in
From 14:00
Check-out
Until 12:00
Cancellation/ prepayment
Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.
Children and beds

Child policies

Children of any age are welcome.

Children 13 years and above will be charged as adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

0 - 2 years
Cot upon request
Free
3 - 11 years
Extra bed upon request
€ 25 per child, per night
12+ years
Extra bed upon request
€ 50 per person, per night

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

Age restriction
The minimum age for check-in is 18
Pets
Free!Pets are allowed on request. No extra charges.
Groups
When booking more than 5 rooms, different policies and additional supplements may apply.
Accepted payment methods
American ExpressVisaMastercardJCBCartaSiCash

The fine print

Need-to-know information for guests at this property

When booking more than 5 rooms, different conditions and additional supplements may apply.

In response to Coronavirus (COVID-19), additional safety and sanitation measures are in effect at this property.

Spa and gym facilities at this property are unavailable due to Coronavirus (COVID-19).

License number: 048017ALB0499, 048017CAV0871, IT048017A189HTI4UY,IT048017B4LE3I2A9Y